One Face, Multiple Personalities

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Don’t let the headline fool you. This is not a post about psychological disorder. Its about a font — but not just any font . . . .

Back in April, I quoted designers Nikola Djurek with Marko Hrastovec of Typonine about their new typeface: “Audree is type system [not the plant from a Little Shop of Horrors] with several hundred customizable styles. Choosing between fifteen different serif shapes, two construction models, high or low contrast, and adding stencil or inline effects results in unique, expressive variations of Audree’s letterforms.”

Audree and the new Audree app are now rocking up a storm. You might say from one small font so many face emerge (like the big pine from a little acorn grows). That this typeface has multiple personalities gives the user opportunities heretofore difficult to accomplish with just a few keystrokes. Visit Audree at home here and select which of her many morphs strike your fancy. The examples below are from an impressive, poster-size specimen sheet.

audree x
audree 1
audree 2

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →