Pick’em and Stick’em

Posted inThe Daily Heller
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I love decals. Decal is the short version of decalomania, but it derives from the French, where all the great words come from.

1860–65; < French décalcomanie, equivalent to décalc- (representing décalquer to transfer a tracing of, equivalent to dé- de- + calquer to trace) + -o- -o- + -manie -mania

Meyrcord Truck Decals were (and are) among the industry’s largest decal companies. They are still around selling many of decals, from Hello Kitty to “vintage stickers.”

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But this catalog is right up the designers’ alley. They show how in the postwar boom every empty space was ripe and ready for coverage.

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