What happens if you cross the paper-technology of Esopus withthe typographic quirkiness of the now defunct Nest? The offspring might be the bi-annual Vintage MagazineMagazine. Inspired by Fleur Cowles’ Flair (1950-51), thesecond issue of Vintage (out now) is an eclectic mix of graphic,printing and written elements. The cover is embossed (letterpress style)with an open spine bound with a ribbon and the interior is filled withan array of special paper effects (pop-ups, booklets, and even an airsickness bag containing a booklet devoted to shopping bags).
The creation of editor and publisher Ivy Baer Sherman,the limited-run second issue, devoted to the “historic impact of art,music, fashion and food,” “riffs” on an ode by Gary Giddens to themanual typewriter. The cover “celebrates the tossed-away drafts ofpre-digital writing by opening up to a poem printed on a piece ofhand-crumpled paper.”
Typographically awkward with its share of way too many clunky and legibly-challenged layouts, Vintagenonetheless is curiously engaging in terms of its tactility. For me itrepresents the end-of-print era magazine, where spectacle is the meansto trigger interest in the text. I was particularly interested in KateWinick’s article on New York’s storied Carlyle Hotel, and the unusualarticle on Laurent Grimod de la Reyniere (1758-1837), the first “publicfood critic.” While the magazine doesn’t hold together as a totalentity, the individual parts have a certain flair.
Vintage is $20 per issue, and worth collecting, not just to read and view, but as an example of this “Ain’t Dead Yet” period.
Don’t forget to visit The Daily Heller at Imprint.
Read more: Imprint | Print Ain’t Dead Yet (Continued)| Print Ain’t Dead Yet (Continued) http://imprint.printmag.com/?p=40061&preview=true#ixzz0uEi0xhy9