Mette Hornung Rankin is a designer in Portland, Oregon, whose studio Bureau of Betterment produced the most unique poster of this holiday season. It was flocked. Flocked?
This year she decided to make a more ambitious Julefrokost announcement: “So I started working on the most complicated illustrator file I’ve ever made and nearly succumbed to carpal tunnel syndrome. My hours of toil wouldn’t be for naught as I planned to share the story of smitten moose, fuzzy creatures and a house in the woods.” So, what is flocked?
“Flocking, is the process of depositing many small fiber particles (called flock) onto a surface. Flocking of an article can be performed for the purpose of increasing its value in terms of the tactile sensation, aesthetics, color and appearance.”
Her poster, titled “Like a Glove” was conceived to look exactly like a ski mitten. Hence the flocking conceit. But how? “Flocking seems to be a very niche market, and my goal of producing it in the U.S. was a long shot.Rankin writes. “After Googling for weeks, following endless phone leads from local screen printers, and being told that China was the place to go for this kind of thing, I found the American Flocking Association. . . All of the companies who flock these items were mighty confused when I called and asked if they could just flock a piece of paper.”
But it was done in a limited edition of 500. And it is fantastic. Can you envision the possibilities?