Read Instructions Carefully

Posted inThe Daily Heller
Thumbnail for Read Instructions Carefully

Its one thing to have brand extensions. Jack Daniels known for its bourbon now makes whiskey infused caramels. Every business is entitled to a fresh revenue stream. But there are certain brands that should watch out. There’s a fine line between appropriate and absurd. Marlboro, its okay to sell jackets and lighters, but stay away from baby food. Okay that’s silly, right? Yet while I can accept Dannon’s Activa, I still cannot wrap my mouth around a bottle of Dannon water.

Here’s an incongruous brand (or at least brand name confusion: can you see the ‘h’ in Chlorox?) from the 1920s that demanded everyone read the instructions carefully before using:


Print’s February IssueDon’t miss the newest issue of Print, the Sex & Design issue. Take a tasteful look at issues surrounding sex and design. Read Steven Heller’s feature article that explore the relationship between sex and advertising through the years and much more.