What is missing with texting, emailing, Facebooking and all other manner of digital, electronic or virtual mail is the joy of receiving envelopes and stationery – of the illustrated variety. A PDF or other attachment is not the same.
When I was an art director at the New York Times, my colleagues and I received our fair share of illustrated beauties either as invoices, promotions or simple greetings. Saving all of them was prohibitive, but some of the best survived in my file cases. Here are a few sent to me and others. And some letterheads too.
John Van Hammersveld
Additional Resource For more articles by Steven Heller, be sure to pick up a copy of Print’s 2013 Regional Design Annual.