The Daily Heller: Rolling Stones Rock & Retail

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Who would have thought The Rolling Stones would still be rocking, no less rolling in the retail fashion world? The oldest living functioning British Invasion rock band, founded in 1962, will open its first retail store in London on Sept. 9, in our year of COVID-19.

Tell me what can a poor boy do

'Cept for sing for a rock 'n' roll band

'Cause in this sleepy London town

There's just no place for a street fighting man

Well, there is always . . .retail space. These poor boys are opening RS No. 9 Carnaby in partnership with Bravado, Universal Music Group’s merchandise and brand management company, and will bring some satisfaction to the heart of London’s historic '60s Carnaby Street. The store will be home to exclusive new licensed fashion and merchandise under the RS No. 9 Carnaby brand and will feature all the treats of the iconic band’s long heritage.

Can't always get what your want . . . ?

“Soho has always encapsulated rock ’n’ roll, so Carnaby Street was the perfect spot for our own store,” say the Stones in a press release. “We are confident this exciting project that our friends at Bravado have created will be an unrivaled experience for everyone to come to London and enjoy.”

The collections include exclusive and contemporary men’s, women’s and children’s fashion and accessories. A special glassware has been developed, engraved with the Rolling Stones tongue designed fifty years ago by John Pasche in 1970. The store will also introduce the official Pantone color "Stones Red," established from the first use of the band’s tongue logo. In addition to the brand colors of red and black, the glass floor features lyrics, while the fitting rooms are adorned with iconic album artwork.

"RS No. 9 Carnaby is the result of years of planning and decades of building one of the world's most recognized brands," says Mat Vlasic, CEO of Bravado. "It creates a destination where fans can connect and immerse themselves in the music, style and spirit of one of the world's most iconic and beloved bands."

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