The Legendary Wall

Posted inThe Daily Heller
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Lou Dorfsman in 1982, at the “Gastrotypographicalassemblage”

“Okay, wiseguy, what would you do?” With those words, Frank Stanton, former president of the Columbia Broadcasting Company, challenged Lou Dorfsman, the creative director, who died last Thursday at 90, to devise a concept for the 35′ x 8’6″ cafeteria wall in the new corporate headquarters. Dorfsman replied, “Give me 30 seconds …” and the mammoth “Gastrotypographicalassemblage” was conceived, subsequently rendered by Herb Lubalin and Tom Carnese (Lubalin’s sketch below). The wall was dismantled after 25 years (once the “Tiffany Network” became the Wallgreen’s network) and left to the termites. Recently, artist and illustrator Nick Fasciano obtained the nine panels, which are currently housed at The Center for Design Study in Atlanta, Georgia. Together with Richard Anwyl, he has mounted a campaign to “Save Lou’s Wall.” See a wonderful video here. And here is a great tribute by Michael Bierut.