The Mighty Exclamation Point!

Posted inThe Daily Heller
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With all the commentary about the exclamatory Jeb! (Bush) logo, including this, the exclamation point gets a raw deal. I recently found an extremely striking usage from Holland in the late 1920s. Never mind that it is a brochure for fertilizer—that’s not the entire point. Handled with style, the exclamation gets right to the point.


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