Toyota’s Logo v. Fella’s Type

Posted inThe Daily Heller
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For a car company with such a pleasant logo, it’s too bad Toyota’sproducts are such safety hazards. But let’s talk logo (it might bepleasanter). The current Toyota mark consists of three ovals. Or, as statedin the troubled company’s own words, “the twoperpendicular center ovals represent a relationship of mutual trustbetween the customer and Toyota.” Hmmmmm. “These ovals combine tosymbolize theletter ‘T’ for Toyota. The space in the background implies a globalexpansion of Toyota’s technology and unlimited potential for the future.” Now that’s a lot of symbolism.

Maybe its just me, but doesn’t the logo remind you of something(i.e. a cowboy hat)? That’s why it reminds me of Ed Fella’s delightfultype family called “Out West.”

Ed Fella’s delightful type family, “Out West.”