Where there is new technology, there are new ways for designers toplay. And what do designers play with most? [Fill in the blank].
Oded Ezer’s Skype-Typeis a new play project influenced by the visual possibilities of Skype’svideo conferencing and social networks. Each letter of “Skype-Type” wasdesigned by an individual from a different country, and wasphotographed together with it’s creator, using the Skype application’sprint screen function. This method was used to create two of Ezer’srecent works: A magazine double spread, stating “Every improvement incommunication makes the truth less visible”, commissioned by the ourvery own PRINT Magazine for the August 2010 issue, and a poster forthis year’s famous Krakow Jewish Festival, Poland. Good ideas shouldhave more than one life, right?!
Ezer‘s project calls to mind this prescient quote by Marshall McLuhan from the 1960s:
“As technology advances, it reverses the characteristicsof every situation again and again. The age of automation is going tobe the age of ‘do it yourself.’”
Now, that McLuhan was one very smart, visionary dude.
Read more: Imprint | Type + Skype = DIY http://imprint.printmag.com/?p=46551&preview=true#ixzz0uq6GrneXFor great design products, visit our online store: MyDesignShop.com