What Makes People Drink?

Posted inThe Daily Heller
Thumbnail for What Makes People Drink?

Drinking in Bottle Design

There are many very sound—and some unfortunate—reasons: social, medicinal, addictive, pleasurable, etc. But there is something more, and liquor packagers and label producers figured this out long ago. The bottle is part of the gestalt of drinking. It is obvious when you enter a liquor store. Even if like me you do not drink at all, the wide array of shapes, sizes and colors whet the appetite, if not to imbibe, certainly to consume. Below is a late 19th- to early 20th-century French bottle and label producer’s chromolithographic catalog of bottle design samples. The possibilities were more and many, just as today’s spirits bottle designs show classic and modern in the scores. Liquor may have been the devil’s brew, but it certainly makes for heavenly design.

bottle design kummel eckau
bottle design vincentine
bottle design prunelle
bottle design anisette
bottle design menthe blanche
Bottle design Rhum
Bottle design Champagne
Bottle design Curacao

The 2019 PRINT RDA: Enter Now!

Enter the most respected competition in graphic design—now open to both pros and students—for a chance to have your work seen by millions–and more!