When Men Were Commodified

Posted inThe Daily Heller
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Men have never been as commodified as women, but men have nonetheless been a big consumer market—what Hercule Poirot might call La mode masculine. Men’s fashions have never taken as radical turns as women’s, but they have undergone stylistic shifts over time. This c. 1925 catalog from Galleries Lafayette in Paris shows how the art of male off-the-rack clothing was beautifully illustrated to attain its high ebb as vetement eversmart.

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About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →