Who Designed the Obama O?

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Who designed the Obama O? John Maas on bnet.com has the answer:

The Obama logo was created early in 2007, through acollaboration between Chicago firms Sender LLC and MO/DE. Chief Obamastrategist David Axelrod gave the agencies a mandate: design a logo that wouldevoke “a new sense of hope,” as he told the ChicagoBusiness Journal. After working feverishly, the design was introduced on February 10, 2007.

Sol Sender discusses the “brand development” of the most memorable political logo in the past 50 years here. And MO/DE addresses its contributions to the campaign here with a video here. Bravo to both creators for breaking the conventional mold.

Speakingof molds, Hilary Ross and Jim Lennox of Shickshinny, Pa., painted theObama Hope poster (100 by 70 foot) on their rural field (below). “Whenwe were on the ground applying the colors, we couldn’t tell howbeautiful this mix of color fields was,” Hilary told me. “Only when weclimbed the tree did we know what we had done.”

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →