Ye Olde China on 5th Avenue

Posted inThe Daily Heller
Thumbnail for Ye Olde China on 5th Avenue

China is changing at such a rapid pace, the old socialist realism and patriotic romanticism of the ’50s through ’80s is receding from memory and practice. Occasionally, I find relics of that past, when the store China Books and Periodicals — a Maoist outpost on 5th Avenue and 20th Street in New York City — sold heaps of graphic propaganda to innocent capitalist children for 25 cents up to $1. The idea wasn’t to make profit (although the paper probably cost more to ship to the U.S. than to print in China) but to make hay with malleable American minds.

I scarfed up scores of these below. Today the same storefront is a TUMI bag shop. Ah the joys of high rents and capital.

the old china 4
the old china
the old china 3
the old china 2
the old china 1

Additional ResourceNever miss another great design article by Steven Heller and subscribe to Print magazine today. You can now read it your way, whether that’s a printed copy or pdf or on the device of your choosing.

RELATED POSTS

3 Best Graphic Novels for Kids

Pulp Fiction Facts: the Secret Origin of Comic Books

Mangasia: A Thousand Views of a Hundred Years of Asian Comics

08/28/2014: Chinese typography

Image of the Day, June 14, 2013

About Steven Heller

Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →