The Arnell Group’s redesigned Pepsi logo (below, bottom) has been the subject of criticism (and derision) since its introduction last year. Many equate its look with the Obama O (although I believe it is just a humorous coincidence). It does have another closer relation: The logo for Korean Air (below, top), which uses their psychedelic yin/yang globe as the O in the word Korean (not unlike Pepsi’s current ad campaign where the logo replaces the O in various key words).
Recently, however, I stumbled across what could very well be another inspiration–a missing link, so to speak–for Pepsi’s evolutionary folly. Check out the site devoted to globe logos and the one above. Then draw your own conclusions–or your own Pepsi logo. Also, can you tell me what’s right or wrong with the new Pepsi logo in comments.
About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →