If you’ve always wanted to hypnotize someone or be hypnotized, our friends in belle France had a fool proof method. At the turn of the century Mon. J. Filiatre, drawing from ancient methods and revealing them in 128 photographs, teaches the world “les sciences utiles” of hypnotism.
Regrettably, his subjects are neither convinced or convincing. I prefer the old fashioned movie version, where a dude in a monkey suit waves a pocket watch back and forth, guiding his subject into a zombie-like state. Once hypnotized, so the story goes, the subject is compelled to obey, no matter how strange or ridiculous the request. Muttering “Yes, master,” the subject does the hypnotist’s bidding. Are you sleepy yet?










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About Steven Heller
Steven Heller is the co-chair of the SVA MFA Designer /Designer as Author + Entrepreneur program, writes frequently for Wired and Design Observer. He is also the author of over 170 books on design and visual culture. He received the 1999 AIGA Medal and is the 2011 recipient of the Smithsonian National Design Award.View all posts by Steven Heller →