How Comic Books Influence Graphic Design

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Fine artists look down on graphic designers. And graphic designers look down on comics artists.

Fine artists look down on graphic designers. And graphic designers look down on comics artists.

Like all generalizations, this one isn’t entirely true. For one thing, a great number of successful designers look into the work of comics artists, very often and very closely.

Chip Kidd is, of course, the prime example. He was also the obvious choice to moderate a discussion about the art of design, and how it relates to comics, at the recent San Diego Comic-Con. Panelists included Seymour Chwast, Craig Yoe, Michael Gross, and Mark Chiarello. You can find a thorough report on the session at Comic Book Resources.

Afterward, I asked these super-pros about design projects that were directly inspired by the comics medium. And here are their answers.

This is my third and final Comic-Con report. The first was my “13 SDCC Highlights” list. The other was about comix images Apple doesn’t want you to see on its iPhone.


Frank Miller
Comic book

Frank Miller: The Dark Knight Returns, The Dark Knight Strikes Again x 2, Sin City.

Chip Kidd

Several years ago, it was my daunting privilege to redesign one of the most iconic comic book covers of all time, for a new re-issue of The Dark Knight Returns, and then its sequel The Dark Knight Strikes Again. Sometimes as a designer, being a huge fan of what you’re working on can actually be a disadvantage because you feel anything you do will be unworthy. But Frank Miller was totally supportive on both of these, especially the sequel cover, which was literally over the top.

Definitely one of my proudest moments as a comics designer and fan.


Media Trickery
Captain America x 4: 1941 - 1944.

Captain America x 4: 1941 – 1944.

Seymour Chwast

This spread is from the “Tricks” issue of my publication, The Nose. It illustrates the war-mongering news story about the sinking if the USS Maine in Spanish Cuba.

I was inspired by some of the same explosive lettering that Roy Lichtenstein used. Except mine came from the Captain America comics of the 1940s.


Amazing 3D comics
Captain 3D

Wally Wood, Joe Kubert, Walter Lantz Studio, Simon/Kirby Studio.

Craig Yoe

One of my new books, Amazing 3-D Comics has its cover inspired by an old comic book convention. Comic books at one time were wonderfully thick 52-page anthologies featuring a zoo full of ‘toons. So a title like New Funnies might have Woody Woodpecker large as the main feature but Andy Panda, Oswald the Lucky Rabbit, Charlie Chicken, and Homer Penguin running up the side, to give you a taste of all the features inside.

There was a practical design aspect to this approach. There were hundreds of comic books on the racks in candy stores and newsstands. Retailers would cram the cornucopia of books together, overlapping the covers. Only the left hand side would show. That’s also why the publishers’ logos were always on the left.

So Amazing 3-D sports a 12-layer lenticular drawing by the inventor of 3-D comics, Joe Kubert. Joe created this especially for our six-color – plus spot varnish – cover. On the left band is a jungle girl, Felix, and a brand new super hero, Yoe-man. These figures represent the sort of genres you can find inside the book.


National Lampoon
Blazing Combat

Wally Wood, Frank Frazetta x 3.

Michael Gross

I was first introduced to comic art through Mad magazine in the comics years. Wally Wood “did it” for me! I explored further in my teens and discovered Frank Frazetta. This led to my very real interest in great comic art.

When I became art director of National Lampoon one of my first assignments was to hire Frank for the “Adventure” issue. It was the first of three covers he did. I like to think I also exposed his work to a new audience.

An exchange of talents – and a great friendship – continued between us for years.


Batman Black and white

Ludwig Hohlwein, Daniel Torres, Alex Toth, Darwyn Cooke.

Mark Chiarello

I’m never quite sure if I’m a graphic designer who illustrates or an illustrator who does graphic design. I guess that’s not for m
e to say.

My cover art to the 2011 Comic Book Price Guide clearly shows my leanings towards the “design-y” and away from the illustrative. My influences are also pretty clear: Alex Toth, Daniel Torres, Ludwig Hohlwein, and Stan Galli. All heroes of mine.

I try to keep my colors immediate, powerful, and poster-like. The most fun part is losing edges, a practice referred to as “implied line,” and one done with great sophistication and success by comics artists Michael Cho, Darwyn Cooke, and the master of us all, the aforementioned Alex Toth



Chip Kidd, Mark Chiarello, Seymour Chwast, Craig Yoe, Michael Gross. Photo by M. Dooley.


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