Design Corps, Pratt Institute

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By: Monica Racic | July 17, 2009

“I FELT LIKE I was on American Idol, because we had to keep whittling it down,” says Anthony Butler, the executive director of the nonprofit St. John’s Bread and Life, about choosing a student-designed identity for his organization, which feeds New York City’s homeless population. It’s one of the many organizations that has benefited from Pratt’s Design Corps. Open to undergraduate juniors and seniors, the program pairs students with local nonprofits to provide pro bono design work while giving the students industry experience. “There are no layers of bureaucracy—the students are just delighted to be involved in something they know will be a benefit,” says Kathleen Creighton, Pratt’s Communications Design chair, who started the program in 2004. The final identity created for St. John’s Bread and Life “was an incredible gift,” says Butler. “I couldn’t pay for this quality of work as a nonprofit.”