Online Design Courses & Educational Resources

Find excerpts from online design courses at HOW Design University, recaps of our webcasts, design tutorials, educational videos and more.

15 Common Archetypes Found in Branding

Most brand campaigns embody a universally recognized character, many of them based from Jungian psychology. Brand designers and strategists insert common archetypes into a brand’s ethos to create an identity that connects with customers. In Margaret Hartwell’s book, Archetypes in Branding, and in her online course, Strategic Brand Development, she analyzes 60 different common archetypes found in...

How to Create the Best Digital Portfolio for Graphic Designers

Updating resumes and online portfolios should be a routine we all do, rather it’s quarterly, semi-annually or annually. This reference guide to your abilities will make you stand out to potential employers and clients because it showcases how you translate ideas and convey concepts with your designs. A well-curated sample of designs is the...

11 Essential Tips for Choosing the Best Web Fonts

The number one essential thing to keep in mind when selecting the best web fonts is scalability. Pay attention to when the fonts scale to either a smaller or larger size for different screen sizes that the fonts remain legible. That’s pro-tip number one. However, there are other crucial considerations to keep in mind...

A Quick Guide to Type Anatomy

Ever want to design lettering that causes eyes to glaze over in amazement, such as the letterings of Jessica Hische or Louise Fili? The first step is to learn the basic letterforms. From HOW Design University’s course with Type Camp, Letterform Design, we grabbed some useful diagrams on type anatomy. Letterform Design covers how to design...

Pen Tool Tutorial: Line Drawing Einstein

Adobe’s pen tool is one of the most challenging and brilliant tools for mastering digital illustrations. It oftentimes requires patience during the several revisions to polish a design to your vision. However, it’s well-worth the time, even if it’s frustrating. Using the pen tool is, personally, not one of my strong suits. I’ve been...