04/28/2014: G.F Smith logo redesign

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Paper company G.F Smith recently redesigned their logo, and with it, their approach to its collateral materials. Below, see its application on the company business cards, and it has equal power on the cover of their promotional books. Made Thought,the London-based design team responsible for the redesign, even created a custom typeface and a curator mark that also helps sell the new identity. Take a closer look here. Via Brand New.