Designer of the Week: Verena Michelitsch

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The PRINT team discovered independent designer and art director Verena Michelitsch on Women Who Design and couldn’t help reaching out to learn more about her work. Michelitsch, who is currently a New York City resident by way of Austria, specializes in both conceptualizing and creating unique visual expressions spanning graphic design, art direction, illustration, pattern, editorial and digital design, for clients like Apple, Nasa/JPL and Facebook.

Verena Michelitsch

Name: Verena Michelitsch

Location: Greenpoint, Brooklyn


Design school attended: Fachhochschule Joanneum, Graz, Austria

How would you describe your work?

I do graphic design and art direction in equal parts. Mainly I work on brand identity projects, everything from logo design to art direction for photography, as well as editorial and book design. I also work on geometric illustrations, and have this whole section—”Play”—on my website dedicated to this hobby.

Where do you find inspiration?

I love to travel, I do find a lot of inspiration there. Otherwise, the classics: art shows, museums, magazines. Sometimes also in fashion, and from conversations with people.

Verena Michelitsch
work by Verena Michelitsch

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Who are some of your favorite designers or artists?

I love the photographers Vivianne Sassen, Harley Weir. I admire the work of Dieter Rams and Otl Aicher, and also love the work of Japanese designers such as Ikko Tanaka.

Do you have a favorite among all the projects you’ve worked on?

I worked with the kids clothing brand sasha + lucca. It was such a fun project to work on; I was able to do multiple photoshoots, and working with kids was a totally different experience. I loved the challenge of creating a branding system that’s not too overtly cute or pretty, but still playful and fun.

work by Verena Michelitsch

What’s your best advice for designers today?

Listen carefully, take all feedback you can, iterate, do more than what’s expected of you.

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