Print in Motion Winner: Big Trouble

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Entry Title: Big TroubleDesign Firm/Agency: San Jose State UniversityClient Company Name: San Jose State UniversityProduction Company: Dylan CasanoCreative Director: Dylan CasanoArt Director: Dylan CasanoAnimators Dylan CasanoDesigner: Dylan CasanoCompositing: Dylan CasanoM3D Artists: Dylan CasanoOther Pertinent Credits: Dylan Casano

Project descriptionEliot Arnold is a proud father of a not-so-proud son, But What Eliot doesn’t know is, a certain briefcase will remedy this issue. What he also doesn’t know is, six other individuals are also keen on nabbing the briefcase. And what nobody knows is, inside is a bomb.

This bomb is taken from these guys, brought to those guys, sold to this guy, stolen from that guy and ends up with these thick-headed guys; and these guys, they don’t know anything.

So, these guys take off to the airport, briefcase in tow. Should they reach the plane unstopped, everyone’s in “big trouble.”

This animation stands as a fictional movie title opening for the book, Big Trouble by Dave Barry as if it were published on the silver screen. Both the animation and the graphic style were designed to encompass the overall feeling of the craziness and the hilarity of the book. This animation precisely reflects the books effect on me when I was reading it. My inspiration came from the graphic quality of Saul Bass (It’s a Mad, Mad, Mad, Mad World opening), the animation style and type treatments of various works by MK12 (Stranger Than Fiction opening), and Yoko Kanno’s wonderful, and very active music.

See more 2012 Print in Motion winners:

  1. Thumbtacks

  2. OFF (Odense Film Festival) Trailer

  3. Dirty Fashion

  4. Medusa in Fragments

Resources Recommended by Imprint

  1. Available now: Print Magazine’s Guest Art Director Digital Collection

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  3. Get an inside look at logo design from Chermayeff & Geismar

  4. Design TV: Improve your design skills with help from experts in the design industry.


Video Packaging Meets the Criterion of Highest Quality

La Pubblicitá, Italian Style