Shiny Brite and Design Thinking

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Photo: Helen West. Hand-painted glass ornament produced in the 1940s during WWII. The cardboard cap replaced the traditional metal cap and hook due to material shortages during the war.

Over the holiday weekend, my mom and I sorted through several boxes of my grandparents’ Christmas ornaments. Both born in 1913, my grandparents lived through two world wars, had two daughters and were married for 73 years. They had several hand-painted glass bulbs that we can date back to the 1940s due to the cardboard tabs that replaced the traditional metal cap and loop due to scarcity of metal during WWII.

Photo: Helen West. Glass ornament with cardboard cap produced during WWII. In the 1930s, entrepreneur Max Eckhardt teamed up with lightbulb company Corning Glass Company to begin producing glass ornaments for the American market.

The tradition of decorating Christmas trees reputedly dates back to the 7th or 8th century. Until the late 19th century, Christmas ornaments were traditionally handmade using wood, paper or other easily accessible materials. It wasn’t until the 1880s when the German glass industry began producing hand-blown glass ornaments, which were subsequently imported to the United States. By the mid-1920s, Czechoslovakia and Japan had begun to encroach on Germany’s hold on the glass ornament market.

Photo: Helen West. Glass ornament with cardboard cap produced during WWII.

In the 1930s, an American entrepreneur named Max Eckhardt began to anticipate the outbreak of WWII and foresaw a demand for ornaments in light of an increased backlash against German-produced goods. Eckhardt then teamed up with the Corning Glass Company, which up until then had been producing light bulbs. In 1937, he founded Shiny Brite, and the “American-made” angle proved to be a major boon for the brand during WWII. Due to the war effort and subsequent metal shortages. the American ornament industry began replacing the traditional metal hooks with cardboard caps.

Photo: Helen West. Glass ornament with cardboard hook produced during WWII. Some styles of hooks fastened inside the glass ball.

It’s always a treat to open a dusty box and find a little piece of American history. These Christmas ornaments are a good reminder about the significance of design thinking: innovations in the manufacturing process can lead to entirely new products and material shortages can encourage creativity and ingenuity. In a time when economic hardship and environmental concerns make success in the design industry that much more tenuous, it’s heartening to remember that we’ve survived and thrived despite circumstances even more challenging than those we currently face. Here’s to a 2012 full of new examples of creativity and ingenuity.

Photo: Helen West. Glass ornaments with cardboard caps produced during WWII.