Bunny’s everywhere are taking a long, hard look in the mirror after seeing Playboy’s latest digital cover. Featuring the stunning beauty influencer Bretman Rock, he’s made history as the first-ever openly gay man to grace the iconic publication’s cover.
The 23-year-old, Hawaii-based glamazon makes a statement in black and white on the cover, wearing a black corset that his nipples—one featuring a bunny piercing, of course—peek out of. He wears a bowtie around his neck and cuffs on his wrists because he’s classy like that.
The cover of Playboy is right where Bretman belongs, as the social media mogul has accrued a rousing follower base of over 17 million on Instagram, over 13 million on TikTok, and nearly 9 million subscribers with YouTube. He first rose to fame on YouTube and Vine (RIP) in 2015 when his make-up contour tutorial video went viral (imagine someone in the 90’s trying to make sense of that sentence). Bretman has since landed his own reality TV show, MTV’s Following: Bretman Rock, which aired in early 2021.
While Bretman is the first openly gay man to adorn the Playboy cover, he is the second man to do so, following in the pawprints of pop star Bad Bunny who was the inaugural cover boy last July on the magazine’s first-ever digital cover. That’s in addition to Playboy founder Hugh Hefner himself, who was finally allowed on the cover after his passing in 2017.
“For Playboy to have a male on the cover is a huge deal for the LGBT community, for my brown people community, and it’s all so surreal,” says Bretman, who is Filippino, on Playboy’s Instagram. “A total, ‘is this even fucking happening right now?’ type of vibe. And I’m so pretty.”
Yes, Bretman is indisputably “so pretty,” and he has set the bar unfairly high for the rest of us out there in the throes of assembling our sexy bunny Halloween costumes.