LEGO and Target Team Up For a Holiday Season Collaboration

Posted inDesign News

It’s almost almost Thanksgiving, so you know what that means: holiday season product lines are launching, clamoring for coveted spots on our wishlists like frenzied shoppers on Black Friday vying for flat-screen TVs. Target and LEGO have teamed up to get in on the action, announcing a family-friendly collaborative line of nearly 300 products that will be Santa-ready starting in early December.

The two powerhouse brands already have a long-standing partnership but wanted to expand upon that with a fresh new assortment of lifestyle goods to wear, play with, and decorate the home using LEGO’s quintessential colored bricks as the building blocks—pun certainly intended. Ultimately the product line is meant to bolster self-expression and bring families together. 

This Target x LEGO collection is all about inclusivity, with clothing in the line offered in sizes ranging from XXS-4X in women’s apparel and S-5XLT in men’s, as well as including a thoughtful assortment of adaptive and sensory-friendly features for kids and babies, such as flat seams and hidden openings. The expanse of product price points is also vast and accessible, ranging from $1.50 to $120, with most items under $30. 

LEGO’s signature saturated primary color brand palette is on full display throughout the items, from hoodies and color-blocked puffer jackets, to fanny packs, storage boxes, and tumblers.

It might seem a bit early to start thinking about the holiday shopping season, but at least this vibrant and poppy collab is brightening our spirits.