Love him or hate him, the Kool-Aid Man is undeniably a masterclass in branding, with his gregarious grin and goofy “Oh, yeah!” indelibly imprinted in our psyches for decades. So it’s no wonder Puma is jumping on these Kool-Aid coattails and tapping into the nostalgia vein by teaming up with the beloved brand for a new back-to-school apparel line with retro undertones.
Fruit punch red, bright blue, and tie-dye patterns drive the vibe for the look and feel of the swag, with different iterations of the Kool-Aid Man and the Puma logo integrated throughout the designs. Other featured accent colors harken to classic Kool-Aid flavors like blue raspberry, strawberry, and grape.
The line is composed of a variety of T-shirts and hoodies, along with three classic Puma sneaker styles, the Clyde, Suede Triplex, and Wild Rider. The Kool-Aid Man’s squinty-eyed face smiles from the Wild Rider’s tongue, while the Clyde features an embossed leather pattern that echoes the brick walls that the Kool-Aid Man habitually breaks through.
This recess-ready Kool-Aid x Puma collab is available nationwide at Foot Locker, Kids Foot Locker, and Champs, so you better start saving up your allowance now.