Design Theory

Is Design Thinking Really Bullshit? Thoughts from Marty Neumeier

Last June, Pentagram partner Natasha Jen gave a main-stage presentation to a rapt audience of 1,000 at Adobe’s 99U conference in New York City. Her talk was engaging, funny, and brought forth some heady thoughts on the design thinking process. If you haven’t seen the video, it’s definitely worth a watch. An engaging speaker,...

the 99U Conference

#99Uconf: 99% Perspiration, 100% Inspiration

Weeks before the June 7 opening of the #99Uconf, $1000 tickets were being scalped on Twitter. People sounded desperate to attend — at any price. I spent three packed days and evenings — making my way between the kickoff party at The Vine event space to the main conference site, Alice Tully Hall at...