1 Billion Breaths is a campaign that Indian restaurants across the globe are leading to help raise money and awareness to support their home country during a time of crisis.
The meals are each priced to supply 10kg of oxygen, and 100% of the proceeds will then go to Hemkunt Foundation and Give India Oxygen. Purchase a delicious meal any time between May 23-30th and help raise the $250,000 goal to help provide support in India during these trying times.
The creative direction and design of this informational poster were created by Badal Patel, and the talented Reshidev Rk did the illustration. When creators can come together to design a gorgeous piece of art, that's when you know the artist community is more than meets the eye.
India is facing one of the worst humanitarian crises in the world which has left millions of its citizens gasping for breath.
I've had the honor to help creative direct and design this campaign featuring some of my favorite Indian restaurants from around the world who are coming together this month to serve up special meals where 100% of the proceeds will be used to provide much-needed oxygen supply in India.
I'm calling on all of you to help me by sharing, commenting, liking, and tagging all your friends so we can provide as much relief to our families back at home! As @sanajaverikadri puts it, if you've benefitted from Indian culture (like yoga classes, Ayurvedic products, chai -tea- or turmeric lattes, celebrating Holi, getting textiles from India, etc.), I'm looking at you to show up and support!
For up to date details follow us on instagram @1billionbreaths_
Project Credits
Creative Direction & Design: Badal Patel
Illustration: Reshidev Rk