With concept and creative direction by Tino Nyman and Marina Veziko, FEW magazine is a publication that focuses on discriminated minorities in Finland. The pages create space for people to share their experiences and stories through warm, gorgeous, and respectable tone of voice, design, and images. While the topics are serious and delicate, the beautifully designed and highly typographical pages create room to spark inspiration and offer new perspectives.
FEW is a magazine focusing on the most discriminated minorities in Finland. FEW acts as a peephole into the community through the eyes of different individuals. The aim is to create a space for the minorities to tell their stories; not to state any absolute truths, but to offer diverse perspectives. The first issue is about Roma people, who the mainstream media tends to present in a very one-sided and tiresome way. FEW wants to shake that up a bit by presenting the beauty of Roma culture in a warm and respectable tone of voice that is also a bit tongue-in-cheek.
With what’s been going on in the world lately, this magazine feels more relevant than ever, yet long overdue. Around two years ago Tino Nyman, who is of a Roma background, persuaded Marina Veziko to make a magazine with him about Roma people in Finland. He had, for a long time, found that mainstream media presented Roma people in a very one-sided and tiresome way, and wanted to shake things up a bit. The idea grew and FEW was born – a magazine focusing on the most discriminated minorities in Finland.
FEW acts as a peephole into the community through the eyes of different individuals. The aim is to create a space for the minorities to tell their stories; not to state any absolute truths, but to offer diverse perspectives and make people interested in discovering more about the subject. For future publications, FEW magazine’s plan is to have a visiting editor for each issue. Someone who is within a specific culture would curate the whole issue with their vision of how to portray their culture.
In FEW we believe that by presenting issues in a warm, beautiful, and respectable tone of voice that is a bit tongue-in-cheek, the message will hopefully resonate with a larger audience. Framing delicate, serious topics in a more approachable way is therefore important in furthering information reception and sparking new conversations.
Logo & FEW Display @atelier_suomalainen
Monument Grotesk @abcdinamo
3D animations: @studiovillevainio
Web development: @scrgb
Case photography: @silkkiomena