House of Hoops Is An Ode To Basketball From Foot Locker

Posted inGraphic Design

Laura Normand is known for her beautiful illustrations and fresh typography. Recently, the artist collaborated with The House of Hoops, created by Foot Locker as an ode to basketball. Normand’s creations are high-end turned funky in a beautiful blend of street style, sports, and effortless design.  

Lettering & pattern design for the chairs of the House of Hoops – Footlocker shop at les Halles in Paris.Handmade lettering with lively and organic letters. Nod to the street art & lifestyle of the HOH community.

QLF Is the abbreviation of the phrase “Que la famille” which means “Only the family”. Comes from the french rap group PNL and means that you would do anything for your family and friends and don’t care about other people.

Project Credits

Laura Normand

Photography: Charles Michalet