I don't know about you, but my hair grew almost double in length during the pandemic. It was both a blessing and a curse, and a global one at that.
Instead of letting unruly locks bog them down down, One Club Members Hugo Catraio and Alex Mendes found inspiration in the tribulations of "lockdown hair." To keep the inspiration alive, they reached out to fellow artists to create a series of posters that were auctioned off to benefit Cancer Research UK. The results of the designs are playful, whimsical, colorful, and entirely relatable. Seeing how different artists respond entirely individually to a brief is always a magical experience.
The year-long pandemic lockdowns haven't been particularly kind to the tops of our heads, as the inability to visit ones favorite salon or barbershop for months on end has left many of us with unruly locks. The London-based creative team and One Club Members Hugo Catraio and Alex Mendes found inspiration in this "lockdown hair," reaching out to fellow artists across the globe to create a poster series for a great cause.
The result? The Hairantine Project, a virtual gallery of bangled, tangled, spangled, and spaghettied artwork, all being auctioned off to benefit Cancer Research UK. It is a great week to purchase a striking piece of art, because the last day to donate through The Hairantine Project is Friday, April 30.
We talked to Hugo to hear more about his "lockdown hair" situation and, more importantly, find out more about The Hairantine Project.
Project Credits