When your brand is as globally recognized as McDonald's, it's fun to see what the possibilities are. What we're learning is that they're potentially endless and most definitely full of wit.
TBWA\Paris recently teamed up with McDonald's to create a series of Out Of Home advertisements that feature nothing but colorful pixels and simple text that reads, "Guess who's back."
Going the opposite route of making a statement through typical food photographs, over-the-top or irreverent copy, and the familiar graphic imagery proves that McDonald's is fearless in its marketing. They're willing to go the extra creative mile even without highlighting their logo, a risk most brands won't ever take.
These ads are bold, and that's exactly how we like 'em.