PepsiCo's Design + Innovation team is helping drive PepsiCo's business forward while still creating genuine experiences for its consumers. The designs are passionate, forward-thinking, and highly creative, and last year's designs can now be viewed in the PepsiCo 2020 Design + Innovation Book.
The book itself has a holographic cover that, at first glance, is just proof of the imaginative creations that lie within the pages. Inside you'll find projects that were critical to the growth of PepsiCo's brands, everything from Doritos (though not THAT "redesign") and Gatorade to Pepsi.
"Design is intrinsically connected to our brand equity and engagement with shareholders, customers, consumers, and the media," said Roberto Azevedo, executive vice president and chief corporate affairs officer of PepsiCo. "Across every function and department, we leverage design to create unique, meaningful brand experiences."
In a challenging year that inspired change and innovation, PepsiCo’s Design + Innovation team reimagined the possibilities of human-centered design. This included embedding design at the start of the innovation process, helping to drive PepsiCo’s business forward across global markets, while creating smiles and genuine experiences for consumers.
Last year’s designs are now available for viewing in the PepsiCo 2020 Design + Innovation Book. The Design + Innovation Book reflects the passion of the team and showcases the results that design-led thinking and innovation brought to market in 2020 across the company’s broad portfolio of food and beverage brands.
• The year’s most innovative projects in brand design, experience, innovation, licensing, structural packaging, equipment and more
• A sophisticated visual identity system to unite sustainability efforts across PepsiCo’s portfolio
• PepsiCo’s mission to ensure diversity is reflected not only in our people but also our work
“This work wouldn’t have been possible without our ‘co-conspirators’ from Marketing, Insights, R&D, Sales, Strategy, Commercialization, business leadership and other functions. This collaborative, cross-functional reimaging led to an explosion of quality. With a new, deeper and more integrated presence, our teams fostered people-first design approaches that blossomed around the globe.” – Mauro Porcini, SVP and Chief Design Officer, PepsiCo
The exciting range of global brand design contained in this year’s design portfolio won over 200 awards (1,200+ since the inception of the Design and Innovation Center) and, most importantly, these projects were critical to the growth of PepsiCo’s brands.