‘Welcome To The Ideal’ Is Based On The Story Of The Venets High-Rise Hotel in Russia

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Kirill Gluschenko has created this large newspaper format piece titled "Welcome To The Ideal," a work based on the story of the Venets High-Rise Hotel, built in Ulyanovsk in 1970 for the 100th anniversary of Vladimir Lenin. To accomplish this feat, Kirill's research included spending countless nights on each floor of the hotel and interviewing the hotel workers, making for an in-depth and hands-on experience to make this story come to life.

The newspaper pages are impeccably designed and purposefully created to look like it is a historical piece with nods to Soviet-inspired layouts and typefaces, including lots of black and white photography. The format of the pages is clean and consistently sticks to a grid-inspired system.


“Welcome to the Ideal” is an investigative research about the nature of “ideal” based on the story of the Venets high-rise hotel, built in Ulyanovsk in 1970 for the 100th anniversary of Vladimir Lenin. At what price is the “ideal” given and by what methods is its image formed? We are looking for answers in a multi-layered canvas from the memoirs of contemporaries, the official chronicle of the “shock construction” in local newspapers and secret documents from the party archives.

In 2017, with the support of the VAC Foundation, the book was published in English and sold in a small print run (500 copies) to independent bookstores in Europe. For the last six months, the editorial office of Glushchenkoizdat has been working on the Russian-language version of the book, and now we are finally ready to announce the pre-order of the new edition. "Crown" is fully typeset and is now in the second stage of proofreading.

The book was transformed into a large newspaper format (400 × 578 mm, 36 pages), while we preserved most of the photographs, all texts and documents, and even added some. Today we invite you to participate in the financing of the new edition of “Venets” and to pre-order a novel-newspaper (from 390 rubles) on the Planeta.ru website.

Project Credits

Kirill Gluschenko