Emilio Pucci Store

Posted inID Mag

Tokyo's posh Ginza district highlights the importance of progressive architecture in Japanese consumer culture. The 1,600-square-foot Emilio Pucci store, which opened in the glittering retail sector in late 2004, is the most recent in a series of Pucci spaces designed by Milan architecture firm Vudafieri Partners with Paris-based DeuxL Designers. Enter through a two-story-high exterior of glittering aluminum grillwork to find lilac-tinted surfaces, backlit walls of diaphanous polyester, and suspended acrylic fixtures. The calm decor allows for maximum flourishing of the wildly colorful merchandise, which since 2003 has been under Christian Lacroix's creative direction (see p. 68 for other examples of his flamboyance). Shown here are hats ($130-$185) and handbags ($350-$1,590). Emilio Pucci, 4-3-9 Ginza, Chou-ku Tokyo 104-0061. +81 3 55241266; www.emiliopucci.com