August 10, 2008. With its fifth collection, Naoto Fukasawa’s extraordinary (in every sense of the word) Plusminuszero brand will launch into the European market (Germany, France, Austria, Switzerland, Sweden, Norway, Finland) during Paris-based Maison & Objet between September 5 – 9. Distinguished, since its 2003 advent in Tokyo, for its effort to produce objects of unpretentious and elegant normalcy, the company’s latest collection will include five electrical appliances, including a sleek humidifier, an air purifier and a kettle, along with 18 new products, ranging from a calculator to a wall clock.
Anticipating the Western invasion, the company has already debuted a new English-language website. Visitors should find it very normal, and very fascinating. en.plusminuszero.jp/