Costa Coffee is known for its inclusive work environment, investment in local communities, sustainable coffee supply, and supporting the communities behind its coffee.
The brand is known for its community service and sustainability initiatives. However, they are most recently known as the official coffee sponsor for the 2020 Olympics and have the cups to prove it. Pablo London and Barrie Jones collaborated on the design for these sporty cups that feature several Olympic sports. The illustrations were also accommodated for animated digital assets and a complete set of limited-edition merchandise
Costa Coffee, you deserve a gold medal.
Way back in 2019 Costa Coffee commissioned these cups to celebrate their official sponsorship of the Tokyo 2020 Olympic Games. Two years and one pandemic later, they finally hit the streets.
Each cup features a different iconic Olympic sport, with six available globally and an additional two created exclusively for the Chinese market. The illustrations were also adapted for animated digital assets and a whole range of limited edition merchandise. This project was created in collaboration with Pablo London.