When we announced last week that we were changing the name of “PRINT” magazine to “DIGITAL,” we were (understandably) met with a mix of shock, celebration, outrage and many, many, many questions from our readers. Some of these questions centered on the new identity system that our designers worked on for the past eight months leading up to the big switch (which, as you’ll notice, we are still in the process of implementing across our full portfolio of properties).
Before Armin Vit scoops us on Brand New, here are some of the wordmark studies we conducted over the last year. The directions were many, the test logotypes innumerable, the opinions of our staff strong, but we think you’ll appreciate where we finally landed: A mark that reflects the new direction of the brand, pays homage to the past, and keeps us on trend. Onward into the bright, pixelated horizon.
Starting point. First challenge: Make the logo bigger.
A study in Galaxie Polaris Heavy, unkerned
Nuanced, but perhaps too “in your face”
A smoother application, rife with symbolism
Incredible detail, but ultimately deemed “heavy-handed” in focus groups
Very well-received in early test promotions; subtle while still conveying the theme
A late runner up lauded for its nod at evolution and hints of the ghosts of the past
The digital world is colored, and thus we determined it would be wise to conduct color model tests, such as this specimen we outsourced to a top firm
“We have gone full DIGITAL!” —The Team
While early concepts were promising, the staff was split
A more abstract treatment created while eating Guy Fieri food during a team brainstorm
And, the final! Welcome to DIGITAL (ISSN: 445-120).
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