Today’s Obsession: ARS Novelty

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Multi-hyphenate Angus R. Shamal has just launched a new website for his microfoundry Ars Type, and in celebration is offering this beautifully rendered sans/serif hybrid typeface. While a hybrid seems like a concept hopelessly mired in 1990, when P. Scott Makela gave us Dead History by hacking together bits of PostScript code in a text editor, this one’s actually really elegant. It shows not only forms derived from the traditional ideas of a hybrid (“slap Futura onto Times and see who gets peevish about it”), there are also several intriguing forms rooted in calligraphic drawing. And how handy to actually get something useful for succumbing to marketing.