Earl of East is a fragrance and lifestyle brand based in London. Freshly, the brand collaborated with the London-based Uncommon Creative Studio. Together, the two brands created a line of candles titled “Scents of Normality.”
Because your sense of smell is one of the most vital powerhouses in bringing back memories, it only made sense that this line was created for Choose Love for World Refugee Day, which falls annually on June 20th. Each of the three candles has a specific range of smells that bring back three touching memories from refugees of Syria, Iran, and Nigeria.
The three candles come beautifully packaged in matte black boxes with a pop of pastel colors that reference the scent within. Vanessa Nwosu’s memory of Nigeria steams from the smell of fresh rain, sugarcane, pineapple leaves, and hibiscus flowers from her grandmother’s garden, all neatly wrapped up with a pastel green hue.
The package design features the geographical coordinates of each place the scent originates from and an illustration of an upside-down candle wick that reflects the idea of a pin on a map.
Agency: Uncommon Creative Studio.
Director: Hassan Akkad
DOP: Ayman Alhussein