Rossi Ralenkotter is President/CEO for the Las Vegas Convention and Visitors Authority. A 32-year employee of the LVCVA, Mr. Ralenkotter previously served as the Authority's Executive Vice President and Senior Vice President of Marketing. (04.22.05)

Wheat Field

Live From Las Vegas with Rossi Ralenkotter

BRAND MANAGER / CEO

2005

DESTINATION BRANDING

And remember, we can talk about making a difference, we can make a difference, or we can do both.  — Debbie Millman