02/18/2014: New Pelican logo redesign
Pelican, Penguin’s non-fiction imprint with a focus on contemporary issues, is about to be relaunched. With it, the product line will feature new branding, including a newly refined logo. According to art director Jim Stoddart, the logo is just the beginning. Check out some original work from the Pelican line in this Flickr gallery of vintage Pelican and Penguin covers. Via Subtraction.