04/18/2014: Helvetica perfume
Here’s a collection of some creative uses for Helvetica, which include a lager, poster design, and this amusing perfume ad campaign. Helvetica Perfume, cleverly described as the ultimate Modernist perfume, is a product of creative collective Guts & Glory and is available to purchase for $32. Ideal for that special someone who wants to show off their traditionalist typography leanings. Via Creative Bloq.