• PrintMag

07/18/2014: Airbnb introduces the Bélo, new identity

DesignStudio spent over a year putting together the new identity for Airbnb and with the depths of its execution really shows. It all leads off with “the Bélo” a symbol that represents the company’s ambitious goals to connect the world. The identity includes a flexible, new logo, an elaborate icon system, compelling advertising and a new color scheme. Check out more about DesignStudio’s creative process and Airbnb thoughts on the new identity here. Via Logo Design Love.


#icons #logo #ColorampDesign #identity #advertising

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