07/18/2014: Airbnb introduces the Bélo, new identity
DesignStudio spent over a year putting together the new identity for Airbnb and with the depths of its execution really shows. It all leads off with “the Bélo” a symbol that represents the company’s ambitious goals to connect the world. The identity includes a flexible, new logo, an elaborate icon system, compelling advertising and a new color scheme. Check out more about DesignStudio’s creative process and Airbnb thoughts on the new identity here. Via Logo Design Love.