15 Artists Under 30: Audrey Jungwon Choe

Call for entries: HOW Logo Design Competition

Deadline for entry: October 30, 2017

This is the third year we’ve run our New Visual Artists: 15 under 30 issue. What was once a highly edited list of 20 of the best and brightest young designers is now a deeper exploration of 15 of the most original talents working in visual communications today.

This issue of Print comes at an interesting time. This new group of designers, while undeniably adroit, is part of a generation fully proficient in the art of self-promotion in a digital age. Getting the word out about one’s work is now de rigueur. But at a time when new work is relentlessly blasted out on platforms where seemingly everyone in the room is shouting, is it really possible to break through the volume of voices all vying to captivate and capture attention? Moreover, in the Insta-culture of the early 21st century, how does one navigate through the metadata to find the meteoric? As in years past, that’s exactly what we’ve sought to do here. We’ve gone in quest of craft and cunning ideas and ideals. We’ve looked for substance and style and star-power. The list of Print’s New Visual Artists has become a who’s who of the industry’s leaders, and includes Scott Dadich, Eddie Opara, Alan Dye, Jessica Walsh, Jessica Hische, Frank Chimero and, more recently, Zipeng Zhu, Joe Hollier and Joey Cofone. This year’s 15 New Visual Artists are bold in name and in voice, and are bravely making new work in a new world.

Meet New Visual Artist Audrey Jungwon Choe

Age: 23.

From: Korea.

Current city: New York City.

Education: School of Visual Arts; BFA, design.

Earliest creative memory: Doing origami with my mom.

Path that led you to design: I started from fine arts but naturally got interested in studying graphic design.

Career thus far, in a nutshell: Creative in an ad agency and a freelance designer.

The key to good design: Principles (intentionally designed).

Motto/design philosophy: Always keep in mind that this could be better. Believe in revisions.

Work of which you’re most proud: My very first brand identity—AO Fish Market—means a lot to me since it was the turning point of getting interested in not only overall printed matters, but also branding perspective. After this project I realized this is what I wanted to do with my future.