• PrintMag

2012 Creativity+Commerce Competition Winners


The Creativity+Commerce competition is Print’s annual showcase of the best in business graphics, from corporate logos and annual reports to websites, branding campaigns, and packaging. Below, you will find all of the above, as well as several posters, two holiday cards, a New York City retail store, and the program for a Gustav Mahler biennial in Bamberg, Germany.

Whatever their format, this year’s winners and runners-up share an admirable clarity that caught the eyes of our judges, David Heasty and Stefanie Weigler, of Brooklyn’s Triboro Design. “There was a directness to the work that we found comforting,” they write. “Much of it was devoid of the insider language and corporate visual clichés that often alienate audiences and impair communication. Whether this derives from any particular zeitgeist of 2012, or simply the challenges of addressing an audience that is ever more prone to distraction, is hard to say. The best work here seemed to offer respect for the audience, seeking to engage it in a conversation, with the positive effect of humanizing the businesses’ sales pitch and making it more approachable.” Given the challenges of the current economic climate, you couldn’t ask for a better appraisal of graphic design in the business world.


1st PLACE: PLAY

Design Firm: Baillat Cardell et fils (Montreal)

Art Directors: Jean-Sébastien Baillat, Guillaume Cardell

Designers: Jean-Sébastien Baillat, Catherine D’Amours,Guillaume Cardell, Lea Behr, Mélanie Martin, Vincent Raineri, Arthur Maserati, Programming: Daniel Iregui, Music: Jean-Sébastien Roux

Client: MUTEK


2nd PLACE: Where the Wind Blows

Design Firm: Leo Burnett Chicago (Chicago)

Chief Creative Officer: Susan Credle

Designers: Alisa Wolfson, Jason McKean, Kyle Poff Illustrators: The Leo Burnett Dept. of Design Photographers: The Leo Burnett Dept. of Design Copywriters: Susan Credle, David Schermer, Alisa Wolfson, Jason McKean, Craig Shparago Producer: Laura Stern






3rd PLACE: Swirl by Daily Candy Design Firm: Apartment One (Brooklyn) Illustrator: Miss Capricho Client: Comcast Interactive Media

RUNNERS-UP



Kantorwassink 2010 Holiday Card Design Firm: Kantorwassink (Grand Rapids, MI) Art Director: Wendy Wassink

Copywriter: Dave Kantor




Signature Posters Design Firm: Design Army (Washington, D.C.) Art Directors: Pum Lefebure, Jake Lefebure Designers/Illustrators: Lucas Badger, Sucha Becky, Charles Calixto, Eric Rother

Client: Signature Theatre


Khan Academy Posters and Icons Design Firm: Thornberg & Forester (New York City) Creative Director: Justin Meredith, Scott Matz

Designers: Josh Cohen, Kyle Miller, Keith Endow





La Critique Design Firm: Baillat Cardell et fils (Montreal) Art Directors: Jean-Sébastien Baillat, Guillaume Cardell Animation and editing: Vincent Raineri, Mélanie Martin, Guillaume Cardell; Illustrator: Stéphane Poirier

Writing: Steve Savage, Music: Jean-Patrice Rémillard




Mountain Equipment Co-op 40th Anniversary Campaign Design Firm: Mountain Equipment Co-op (Vancouver, British Columbia) Creative director: Judy Snaydon Designers: Dianne Semark, Amy Lau, Kristin Liu Illustrators: Pascal Colpron, Luke Ramsey, Ray Fenwick Copywriters: Merran Fahlman, Philip Torrens, Nora O’Malley, Michelle van der Merwe

Production Designer(s): Andrea Wortmann, Michael Cadamia


Creative Director: Pam Patterson

Art Director: Benjamin Nicolas

Designer: Dain Blodorn Photographer: Peter Duke

Copywriter: Elena Davis

Client: I Am Waters Foundation



Penney Design Group Identity Design Firm: The General Design Co. (Washington, D.C.) Art Directors: Soung Wiser, Scott Livingston

Designer: Kaleena Porter


GO! Complete Packaging System Design Firm: Subplot Design Inc. (Vancouver, British Columbia) Art Directors: Matthew Clark, Roy White Designer: Matthew Clark Illustrator: Liz Wurzinger Photographer: David Ellingsen Copywriter: Pete Pallet, Jaimie Turkington, Matthew Clark

Client: Petcurean Pet Nutrition


AAFWM 2010 ADDY’s Design Firm: Kantorwassink (Grand Rapids, MI) Art Director: Wendy Wassink

Copywriter: Dave Kantor, Simon Stevecic




Posters Deux ans et Demi Design Firm: Baillat Cardell et fils (Montreal) Art Directors: Jean-Sébastien Baillat, Guillaume Cardell

Designers: Jean-Sébastien Baillat, Vincent Raineri, Arthur Maserati, Mélanie Martin




Herman Miller POV Design Firm: Hello Design (Culver City, CA) Art Directors: David Lai, Hiro Niwa

Designers: Sung Hean Baik, Hajime Himeno, Justin Blackwell, Scott Moore, Erich Binder, Scott Arenstein, Szu Ann Chen, Abbey Park Yun


Always “Maze” ad Design Firm: Leo Burnett Chicago (Chicago) Creative Directors: Clay Black, Hmi Hmi Gibbs Art Directors: Willy Chyr, Hmi Hmi Gibbs, Jason Frolichstein Designers: Jason Frolichstein, Alisa Wolfson Illustrator: Jason Frolichstein Copywriter: Clay Black

Client: P&G Always




Kent State Folk Festival Design Firm: Marcus Thomas LLC (Cleveland, OH) Creative Director: Joanne Kim Art Director/Illustrator: Ryan Wolfe Copywriter: Kevin Delsanter

Client: WKSU


Sprint Green Phone Family Design Firm: Deutsch Design Works (San Francisco) Art Director: Erika Krieger Designers: Eric Pino, Pauline Au, Erika Krieger

Client: Sprint




New Balance NYC Experience Store Design Firm: KNOCK, inc. (Minneapolis, MN) Creative Director: Todd Paulson Designers: Joe Anderson, Meenal Patel, Bryan Pieper Photographers: Peter V. Jones, Jeff Harris Copywriters: Dan Armstrong, Mary Lou Hidalgo Production: Neil Hagre, Creighton King

Client: New Balance Athletic Shoe Company





What Will You Gain When You Lose? ad campaign Design Firm: Leo Burnett Chicago (Chicago) Executive Creative Director: Mylene Pollock Art Directors: Jason McKean, Katharine Walker Designers: Jason McKean, Alisa Wolfson Illustrators: James Joyce, Nomoco Copywriters: Julie Karnes, Jane Koh

Client: Kellogg’s Special K



Columbus Bank and Trust Co.’s 75th Anniversary Billboard Design Firm: Topos Graphics (Miami, FL)

Designers: Seth Labenz, Roy Rub


Day of the Dead Festival Design Firm: The General Design Co. (Washington, D.C.) Art Directors: Soung Wiser, Scott Livingston Designer: Kaleena Porter

Client: Oyamel Cocina Mexicana





INLIV Branding Design Firm: Foundry Communications (Calgary, Canada) Art Director: Zahra Al-Harazi Designers: Jake Lim, Kylie Henry Illustrator: Louise Uhrenholt

Copywriter: Kitty Wong




Society of Graphic Designers of Canada Annual Report Design Firm: Foundry Communications (Calgary, Canada) Art Director: Zahra Al-Harazi Designers: Kylie Henry, Janice Wong, Jake Lim, Jon Jungwirth Illustrators: Kylie Henry, Janice Wong, Jake Lim, Jon Jungwirth, Emmanuel Obayemi

Copywriter: Kitty Wong




Genesys Creative Holiday Card Design Firm: Genesys Creative (Toronto) Art Director: Philip Yan Designers: Clare Chow, Alison Birtles Fraser

Illustrator: Clare Chow




“Beyond The Numbers” VF Corporation Annual Report 2010 Design Firm: And Partners NY (New York City)

Creative Director: David Schimmel

Art Director: Craig Bailey

Designer: Candice Heberer

Copywriter: Charlie Veprek


Cyrus Noble Design Firm: PhilippeBecker (San Francisco) Design Director: Andrew Otto, Sr. Designers: Andrew Otto, Laura Kuhn Illustrator: Mo Ulicny, The Peach Tree Studio

Client: Haas Brothers


Avenue of the Arts Compendium Design Firm: 14-forty (Los Angeles) Creative Director: Pam Patterson Art Director: Benjamin Nicolas Designer: Dain Blodorn

Copywriter: Pam Patterson




Program magazine of the Biennale Bamberg 2010, “The late Mahler” Design Firm: Simon & Goetz Design (Frankfurt) Designer: Bernd Vollmöller

Client: Bamberg Symphony Orchestra – Bavarian State Philharmonic





Healthy Schools Campaign Design Firm: Remedy (Chicago) Art Director: John Bufalino Designers: John Bufalino, David Sieren Illustrator: John Bufalino Copywriters: Deanna Stallsmith, Erin Shelton, David Shih Production Artist: Erika Doyle

Project Manager: Jessica Daly



Rogue 24 Identity Design Firm: The General Design Co. (Washington, D.C.) Art Directors: Soung Wiser, Scott Livingston Designer: Kaleena Porter







Global Footprint Network Annual Report Design Firm: Bob Dinetz Design (San Francisco) Art Director/Designer: Bob Dinetz Photographers: Ismael Oltra Barras, Nathan Benn, Mark Horn, Frans Lanting, Michael Nichols, Mark Reimer, Claude Ren

Copywriters: Bob Dinetz, Nicole Freeling




Bun Mee Identity Design Firm: MINE™(San Francisco) Art Director: Christopher Simmons

Designers: Christopher Simmons, Nathan Sharp



Jellycat 2011 Product Catalog Design Firm: KNOCK, inc. (Minneapolis) Art Director: Dan Weston Designer/Illustrator: Laura Qvale Photographer: Lucas Saugen



Celtic 2010 Annual Report Design Firm: Foundry Communications (Calgary, Alberta) Art Director: Zahra Al-Harazi

Designer: Jake Lim





Studio Brochure #3 Design Firm: Studio EMMI (London) Art Director: Emmi Salonen Designer: Emmi Salonen Photographer: Jere Salonen

Copywriter: Henrietta Thompson


Neenah Chicago Posters Design Firm: Design Army (Washington, D.C.) Art Directors: Pum Lefebure, Jake Lefebure Designers: Eric Rohter, Matt Chase

Senior Director of Design: Tom Wright, Neenah Paper

Project Manager: Kristin Carpenter, Neenah Paper






Red Square Agency Business Papers Redesign Design Firm: Red Square Agency (Mobile, AL) Founder: Richard Sullivan Sr. Creative Directors: Wally Hitchcock, Diana Nichols Designer: Ryan Lundy

Copywriter: Ken Ziegler




Columbus College of Art and Design Fashion Catalog Design Firm: Ologie (Columbus, OH) Art Directors: Andy Hayes, Lindsay Kronmiller Designers: Simone Noronha, Danielle Deley Photographer: Scott Cunningham

Copywriter: Laura Bidwa



Plantronics Talk and Surf Design Firm: CreativeFeed (New York City) Art Director: Gareth Chisholm Designers: Gareth Chisholm, Wes Jones Copywriter: Dave Hepp




PERFECT10N Design Firm: Design Army (Washington, D.C.) Art Directors: Pum Lefebure, Jake Lefebure Designers: Pum Lefebure, Lucas Badger Photographer: Cade Martin Copywriter: S.W. Smith

Senior Director of Design: Tom Wright, Neenah Paper

ABOUT THE JUDGES



Triboro is the Brooklyn-based design team of David Heasty and Stefanie Weigler. The studio’s clients range from innovative start-ups to established international brands.

Recent projects include branding the fashion labels Blk Dnm and William Rast, art directing the GQ Style Manual, illustrating a campaign for Stella Artois, and designing album covers for Blonde Redhead and materials for MoMA and the Dia Art Foundation. In addition to client work, Triboro pursues self-initiated experiments such as the One-Color Subway Map and Triboro Leftovers. Heasty and Weigler have received numerous industry awards, including being named Young Guns by the Art Directors Club.

RECENT POSTS: