5 Package Designs of the Week

When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a new column, 5 Package Designs of the Week.

Check in every Friday for five of the finest pieces of pack from the week that was.


“Days inside just got a lot more beautiful. The design for Mejo’s puzzles are minimal, stunning, and a testament to how far ‘less-is-more’ can go. Utilizing rich blues, beiges and silvers, along with a beautifully spaced type-focused logo, these are puzzles you won’t just want to complete—you’ll want to live in them.”

—Shawn Binder

Read more here.

Spiritless Kentucky 74

“While alcohol sales continue to rise like our collective blood pressure, there are still plenty of folks who are trying to imbibe a little less. Those in search of a nonalcoholic old-fashioned can rest easy now that Kentucky 74 is on the sober scene. With notes of caramel and oak, the beverage doesn’t try to be an exact copy of bourbon, just the one you reach for when you're looking to slow it down or play designated driver for the evening.

“Still, design agency Franklyn’s visual identity and packaging pack more than enough punch, and from the look of it, you wouldn’t even register the infinitesimal ABV.”

—Bill McCool

Read more here.


“With Booming, the main thing that will be boosted is your confidence. This hyper-feminine, fun design uses holographic elements that seem plucked directly from Lady Gaga’s Chromatica roll-out. The modular shapes and chunky eyelashes that adorn the packaging bring an ’80s levity to a brand that isn’t afraid to lean into its girl power.”

—Shawn Binder

Read more here.

Magnolia Brewing

“Can you reimagine a San Francisco classic? Well, Magnolia Brewing just got an awful lot more trippy thanks to this refresh from Shawn Scott Studio.”

—Jessica Deseo

Read more here.


“Veloce is another stunning addition to the ready-to-drink category that will make your next upscale beverage on the go feel like you’re sitting in a five-star hotel’s cocktail lounge. Leaning into the modern aesthetic, serif and san-serif typefaces dance with each other on the bottle. The inspiration from old race cars gives the brand a distinctly retro feel that illuminates the modern negative space.”

—Shawn Binder

Read more here.