• Printmag

5 Package Designs of the Week

When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a column, 5 Package Designs of the Week. Check-in every Friday for five of the finest pieces of packaging from the week that was.

Hey Humans



Red Table Talk host Jada Pinkett Smith debuts a line of personal care products 99% plastic-free, certified Target Clean. Hey Humans is gender-neutral and affordable, making bath and oral products attainable and accessible.

—Rudy Sanchez

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La Palma Cocktail Bar

Spilling with luxury and inspired by Cuba’s rich history, La Palma is a speakeasy bar located in Bondi Beach, Australia. Taking notes from the design elements of the 1940s and 1950s-era Cuba, Abraham Lule designed the accents and details for this drinking establishment. Incorporating gold foil accents to the bottles and menus adds an impressionable touch, while using iconic colors like deep greens and vibrant pinks, inciting the tropic flare necessary to pay tribute to Havana Nights.




—Alianne Valladares-Prieto

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O,nice! Design Studio Printing Challenge

O,nice! Design stepped up to their own challenge—to create a liquor bottle label using a plethora of printing techniques to pull it off. The result was intricate, impressionable, and downright luxurious. Foil finishes, primary colors, and fine lines come together to make this label feel as exclusive as it looks.


—Alianne Valladares-Prieto

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Ottogi Bob Flakes

Seeking to appeal to younger generations, as well as those hipster adults, Mobills Group focused on sketching a quirky and cute cartoon brand mascot. Streaming their work on MoTV, they gained a lot of recognition and following before they even launched the cereal in September 2020.



—Alianne Valladares-Prieto

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Smith&+Village

It might still be a minute until you can go back to day-drinking and having breakfast for lunch on Sundays, Smith&+Village's Art-Deco-inspired pre-made cocktail kits can bring some fanciness to at-home brunches.


The waffles are still on you.



—Bill McCool

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