When it comes to the world of packaging, no one covers it more comprehensively than Dieline—so we’ve partnered with our friends at the site on a column, 5 Package Designs of the Week. Check-in every Friday for five of the finest pieces of packaging from the week that was.
Hyaluron Drink
In order to maintain brand awareness and set themselves apart as the original brand, PROCEANIS reached out to Marius Fahrner Design to develop a new look and identity. The team incorporated a number of contrasting elements, which serve to represent the duality of science and nature.
—Alianne Valladares-Prieto
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Taylor & Smith
Megan Perkins developed the design concepts for Taylor & Smith Distilling Co.’s line of whiskey. A boutique distillery that specializes in manifesting the Tasmanian landscape into small-batch, experimental spirits, Taylor & Smith wanted their product to be delivered in a way that would truly shed light on the essence of the spirit.
—Alianne Valladares-Prieto
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Tándem Olive Oil
Superfluido worked with Tándem to bump the competing olive oil bottles out of the match. Going against the grain in all aspects, including color scheme, illustrations, bottle shape, and font choice, Superfluido worked to develop a refreshing and completely unique branding concept.
—Alianne Valladares-Prieto
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Neon Zebra
With branding and visual identity from PepsiCo Design + Innovation, the team crafted a bold and zany world for their zebra mascot, complete with textures and 3-D typography. The arched type at the top of the can is a clear nod to retro cocktail culture, a hint that this is a damn-near European adult beverage that feels like summer. Add in the playful illustration of the zebra whose stripes change given the flavor variant, and you have a fun, approachable brand.
—Bill McCool
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Roomie
A project that Forrest developed for fun, Pastel & Brew’s line of Roomies is playful and vivid, drawing attention to its lines and illustrations, all masterfully and digitally sketched.
—Alianne Valladares-Prieto
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